Business Description
What is influencer marketing?
Influencer marketing is a form of collaboration. A business collaborates with an influential person to promote something. It could be a product, service, or campaign. Celebrity endorsements were the original form of influencer marketing.
But in today’s digital world, social content creators with niche audiences can often offer more value to brands. These people have dedicated and engaged groups of followers on social media. They are known simply as “social media influencers.”
More than two-thirds of North American retailers use some form of influencer marketing. And almost half of US and UK digital marketers spend at least 10% of their marketing communication budget on influencer marketing.
That spending is set to increase in 2019. Nearly two-thirds of marketers will increase their influencer marketing budgets this year.Not convinced influencer marketing can lead to real business results? A survey found that 34% of daily U.S. Instagram users bought something because a blogger or influencer recommended it.
Instagram is the platform of choice for social influencers. 89% of marketers identify it as one of the most important channels for influencer marketing. About a third of the influencer content on Instagram appears in Stories. This number will likely grow this year. The swipe-up feature to link out from Instagram Stories is now available to accounts with just 10,000 followers. This makes Stories a great place to share and link to brand content.
But don’t ignore the other platforms. Nearly a quarter of daily Facebook users have made a purchase based on a blogger or influencer recommendation. So have 29% of daily Twitter users.
What is a social media influencer?
Quite simply, an influencer is someone who can influence others. A social media influencer is someone who wields that influence through social media. The form of influence can vary and no two influencers are the same.
The right influencer can reach your target audience, build trust, and drive engagement. They create original, engaging content. They won’t be keen to follow a template advertising style provided by your brand.So, it’s critical to work only with social media influencers whose vision aligns with your own. Influencers can have millions of followers. Perhaps the world’s best-known influencer is Kendall Jenner. She has 108 million followers on Instagram and regularly gets millions of likes on her branded posts.
