Shadow SEO is a UK-based local SEO and Google Business Profile optimisation agency helping service businesses improve their visibility on Google Maps, local search results, and organic listings. Based in London, we work with trades, home service companies, local contractors, and service-area businesses that need more calls, better online trust, and a stronger presence in the areas they serve.

Our main focus is Google Business Profile SEO, local ranking improvement, website optimisation, citation building, service-area targeting, review strategy, and conversion-focused local search support. We help businesses make their Google profile clearer, more complete, and easier for potential customers to trust. This includes improving business descriptions, service listings, categories, photos, posts, local signals, website content, and location relevance.

Shadow SEO works with businesses across the UK and also supports companies targeting customers in the United States. Our approach is practical and results-focused. We do not rely on generic SEO packages or empty reports. We look at what local customers are actually searching for, how competitors are appearing in Google Maps, and what needs to be improved to generate more phone calls and enquiries.