Fabled Labs is a boutique AI search consultancy founded by Sean O'Dwyer, one of the UK's leading voices on AI search and a seasoned marketing director with senior experience at L'Oréal, Mars, and SO Energy.

Search has changed. People no longer rely solely on Google. They are turning to ChatGPT, Perplexity, Gemini, and other AI platforms to find information, compare services, and make decisions. Fabled Labs helps businesses get found across all of them.

We deliver SEO, AEO, AI search strategy, GEO, Google Ads, and content strategy as one integrated approach, built around one question: when your ideal client is searching, do they find you?

We work with law firms, professional services, and private healthcare practices. Our results include 530% lead growth for a Harley Street plastic surgeon, number one rankings on both Google and ChatGPT for key terms, and 5x click growth for a leading UK family law firm.

Fabled Labs combines strategic expertise with advanced AI tools to analyse data, identify opportunities, and deliver measurable, sustainable growth. If your clients are searching differently, your strategy should be too.